Web Presence
Website do not solve your internet problems . . .
There are many website developers promising lots of flash and bulky sites. We take a slightly different approach. We use the same successful advertising business model that has been used for a hundred years in the business world and apply it on-line to the internet.
We believe that a website is not an ‘all in one’ cumbersome site but a tool that can be used in many different ways: printed brochure, flyer, sales sheet or broadcast ad. Too many times we have seen a website with so much flash and too much content that you get confused, lost and end up leaving. Our approach is that a Core website is a simple brochure about your company. As any printing company will tell you, content along with white space are important; so we do not clutter all the information in one area. We also use our separate and unique eClickSqueeze websites to showcase sales sheets or an ad flyer that promote a specific offer, service or product. You see this proven theory every Sunday in the sales ads by every major business.
Finally a website can help your clients stay updated – whether you discuss the latest news in your industry or help members go to one spot for resources. A part of the online strategy is to blog or use forums and broadcast your message. This is similar to you being on a radio talk show or talking in front of an audience.
